The Australia in 360º app experience gives users a unique perspective of our great country with a striking depth of engagement, capturing what it feels like to be in Australia and to experience for yourself being in, or near, the water.
Users download the free app and insert their smartphone into a VR device like Google Cardboard or Samsung Gear VR. Once the headset is on, the user can navigate by simply looking at the controls. Throughout development, we placed a strong emphasis on ensuring the experience is as intuitive and delightful as possible.
The app was launched in New York by global ambassador and actor Chris Hemsworth and then again by Malcolm Turnbull in Shanghai as part of a trade mission. A great deal of publicity has been created as a result.
China is Australia’s most valuable tourism market; more than a million Chinese visited Australia last year.
[The app] is optimised for use on mobile devices. It connects social media, to enable virtual experience of visiting Australia and, of course, it enables individual respective tourists in China to see the wonders of Australia, to see the exciting opportunities of coming to visit us.
This is a very important step change in our marketing of Australia. It makes Australia more accessible, more available, more compelling as a tourism destination.Malcolm Turnbull, Prime Minister of Australia